Thursday - March 5, 2015

WHY DO YOU NEED A MOBILE APP FOR YOUR BUSINESS?

Ashmit Bhui
Technology - Mobile Apps - Strategy
A question that most growing businesses come up with is - "Why do we need a mobile app for our business?"
Most brands today have their online presence - Website, Social Media, Blogs, etc. Then why step into Mobiles?

Here are some reasons why -

1. BE VISIBLE TO CLIENTS AT ALL TIMES
According to the Mary Meeker's latest report, India has more than 117Million smartphones, and an average person checks their smartphone more than 150 times in a day! It is more important to have a mobile app than having a website. Today everyone and everything from shopping to banking is going mobile. The app can be branded according to the business' target audience and expand the social reach of the brand.

2. CREATE A DIRECT MARKETING CHANNEL
Apps serve many features: they can provide general information, prices, features, messengers, feedback forms and much more. They have become the next best thing to direct interaction; it opens a personal channel of communication to share information with your customers.

Have a special sale or promotions coming up?
Remind customers about your current products and services?

The customer is kept informed through push notifications whenever you like.
3. BUILD BRAND AND RECOGNITION
A mobile app for your business can greatly contribute towards your brand awareness. Think of mobile apps like a blank billboard, you can do whatever you want with it; make it stylish, hip, sophisticated or informative. Add the features that your customers love about your business, the more often you get customers involved with your app, the sooner they will be inclined to buy your product / service.

4. STAND OUT FROM THE COMPETITION
Mobile apps for businesses today are still rare. With all the noise out there - roadside banners, billboards, flashing signs, websites, Facebook ads and email marketing, we slowly lose our impact because of the immense advertisements surrounding us.
This is where you can take a big leap ahead of your competitors.
Be the first in your industry or area to offer a mobile app to your customers. Your forward thinking will astonish them.

5. REPEAT BUSINESS
Why not turn your loyalty program mobile? Instead of sticking to the old point-collection card, make it possible for your customers to collect rewards via their mobile app.
RESULT? More loyalty, more word of mouth, more repeat business!
Convinced yet? I am for sure! Now that you got a taste of the numerous benefits of your own business app.
Get on the mobile bandwagon and contact us at +91-844 708 7646, or email us at : info@appoholics.in; to get more options for an app for your business.